Bridging global reach with local pride, I led the Foot Locker x Lambo Keem’s REACH streetwear collection as Creative Director. I engineered an edgy, culture-first campaign that blended unorthodox visuals with performance-driven gear.

Picture this: urban campfires, Brooklyn rooftops, influencers scaling apartment buildings—all draped in REACH gear. This wasn’t just about selling streetwear; it was about telling a story, igniting a movement, and making a statement.

REACH didn’t just drop—it resonated. It proved that fashion isn’t just about clothes; it’s about community, identity, and impact. "Reach the world, but touch the hood first." That’s the ethos we built, and that’s the power of intentional creative direction.